The macro landscape of Purpose: a swirling rollercoaster of opportunities

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global […]

La sostenibilidad inunda el Paseo del Prado.

¿Cómo convertir la sostenibilidad en algo atractivo, divertido, apetitoso para los ciudadanos?  ¿Cómo dar una segunda vida a un objeto que te encanta? ¿Cómo redescubrir tu ciudad bajo una mirada sostenible? Éstas y muchas preguntas tendrán su respuesta, contigo como protagonista, en Sustainable Sunday: un domingo cualquiera pero con mucha dosis de sostenibilidad. A través […]

To Be or Not to Be: How to Convince my Team Towards Sustainability

Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money […]

NET IMPACT + SB “We go Together”: Responsible Business Career Showcase

Sustainable Brands Madrid is proud to announce our collaboration with Net Impact , the global network of professionals and students interested in sustainable business. IE Business School’s Net Impact Club will participate in this year’s conference in Madrid, along with representatives from some of Europe’s other top business schools. In addition to participation in the conference, […]

The Changing Landscape of Purpose

By Cambria Hayashino – It’s no secret that purpose is increasingly important for companies. Having a strong sense of purpose can help companies attract top talent, and also help their bottom line. A recent Fast Company article highlighted this connection between purpose and success, advocating that the most successful companies are often the ones with a clear […]

The Goodmonster: Changing Paradigms

“Just a few days in my way to school with my kids my oldest daughter told me: “Daddy you are a monster, my brother said you are a monster!”, so I asked, “Am I, a good monster or a bad monster?” and she responded, “No papa, a good monster!”…There are monsters, there are princesses, there are queens, there are […]

Welcome to Sustainable Brands Madrid’17

Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation […]