In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public…
Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…
Corporate Knight is a media, research and financial information products company founded in 2002 and based in Toronto (Canada). It’s focused on promoting an economic system it calls «clean capitalism», where prices fully incorporate social, economic and ecological costs and benefits, and market participants are clearly aware of the consequences of their actions. The company,…
The 18th of July is celebrated the International Day of Nelson Mandela. We spoke with Venerable Dr. Phra Shakyavongsvisuddhi (Anil Sakya) about characteristics that a good leader has to have and about the common good. He also presents Nelson Mandela as an inspiring and sustainable leader. The 18th of July is celebrated the International Day…
Author: Bárbara Gras, director of Projects at Quiero and coordinator of Sustainable Brands® Madrid 2018 The arrival of boat «Aquarius» in the Port of Valencia, after a week sailing through the Mediterranean without knowing where to touch land after the rejection of the new Italian Government to dock on its coast, has once again revealed…
HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our…
Tuesday afternoon’s roundtable topic of discussion was How the Become a Relevant Brand for Millennials Now. The session began with moderator, Britt Hysen, giving the audience a brief overview of how to ‘define’ millennials. As founder and editor-in-chief of MiLLENiAL magazine, Britt has a unique perspective on the term. As social impact and sustainability are…
As a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…
As mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the…
Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first…
