Circular economy

We Are Nature

By Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 The United Nations designated the 5th June 1972 as World Environment Day and began to celebrate the occasion in 1974, urging governments and different multilateral organizations to undertake activities every year that reaffirm their commitment to protecting and improving the environment. The […]

Hello Madrid, hello world!

 HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our […]

How to embed circular economy thinking into a multinational’s culture now

Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first […]

How to design relevant, meaningful and impactful brands now

Samsung Electronics Iberia, a big but humble company, is creating a positive change in the world, through using their technology and the power of their brand. Francisco Hortigüela, Director of Communications, Institutional Relations and Corporate Citizenship of Samsung Electronics Iberia, presented how the firm is having an impact in the world. First, they realized that […]

Sustainability and Profits: Two Sides of the Same Coin

Reporting sustainability is no longer optional for many companies. “You can wait… you can iterate… [and wikileaks has shown] it will get published if you don’t” said R. Paul Herman, CEO and Founder of HIP. Moderating the workshop on strategic scorecards for sustainability, Herman brought with him both passion and gravitas from his varied experiences […]

Cradle to Cradle: A Solid Foundation for a Circular Economy

What happens to the materials in your products after they’ve been used? Do they get thrown out? Recycled? Upcycled? What about the manufacturing processes: are they based on renewable energy, or are they wasteful? Your products are leaving a lasting impression on the world; is it a positive one? The Cradle to CradleTM concept secures […]

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