By Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 The United Nations designated the 5th June 1972 as World Environment Day and began to celebrate the occasion in 1974, urging governments and different multilateral organizations to undertake activities every year that reaffirm their commitment to protecting and improving the environment. The…
HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our…
As a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…
Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first…
Javier Goyeneche, President and Founder of Ecoalf, convinced us that it is possible to create new and fashion clothes utilizing the waste that people throw away every day in the environment. He presented us “Upcycling the Oceans”, an ambitious project that has as main goal removing waste from the Mediterranean Sea. They established a partnership with…
Bert Van Son, CEO of Mud Jeans, presented us this start up from the Netherlands. The idea of the company is to encourage jeans costumers to buy a new one, use and then give it back after use. With this practice, Mud Jeans can be sure that all the materials will be recycled after use. The…
Samsung Electronics Iberia, a big but humble company, is creating a positive change in the world, through using their technology and the power of their brand. Francisco Hortigüela, Director of Communications, Institutional Relations and Corporate Citizenship of Samsung Electronics Iberia, presented how the firm is having an impact in the world. First, they realized that…
Reporting sustainability is no longer optional for many companies. “You can wait… you can iterate… [and wikileaks has shown] it will get published if you don’t” said R. Paul Herman, CEO and Founder of HIP. Moderating the workshop on strategic scorecards for sustainability, Herman brought with him both passion and gravitas from his varied experiences…
What is social entrepreneurship and how does one go about it? This was the main questions the inspiring panel of IESE professors and business leaders tackled this afternoon at the Sustainable Brands Conference panel in Barcelona. As Sonia Ruiz, founder of NOIMA put it, social entrepreneurs do two things. First, they uncover a social or…
What happens to the materials in your products after they’ve been used? Do they get thrown out? Recycled? Upcycled? What about the manufacturing processes: are they based on renewable energy, or are they wasteful? Your products are leaving a lasting impression on the world; is it a positive one? The Cradle to CradleTM concept secures…
