Category: Innovation

The Changing Landscape of Purpose

By Cambria Hayashino – It’s no secret that purpose is increasingly important for companies. Having a strong sense of purpose can help companies attract top talent, and also help their bottom line. A recent Fast Company article highlighted this connection between purpose and success, advocating that the most successful companies are often the ones with a clear […]

Key takeaways from two days of sharing about the sustainability of brands

As a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should […]

How to embed circular economy thinking into a multinational’s culture now

Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first […]

Trash is the good news! How to stop using our natural resources in a careless way now

Javier Goyeneche, President and Founder of Ecoalf, convinced us that it is possible to create new and fashion clothes utilizing the waste that people throw away every day in the environment. He presented us “Upcycling the Oceans”, an ambitious project that has as main goal removing waste from the Mediterranean Sea. They established a partnership with […]

Mud Jeans: how sustainability can drive successful business model innovation now

Bert Van Son, CEO of Mud Jeans, presented us this start up from the Netherlands. The idea of the company is to encourage jeans costumers to buy a new one, use and then give it back after use. With this practice, Mud Jeans can be sure that all the materials will be recycled after use. The […]

Falling in Love with Solutions

Trust someone involved in innovation for a living to find a link between women’s rights, statistics, Darwin and sustainability. This was precisely what Giulio Quaggiotto, Senior Programme Manager in Innovation Skills, NESTA, did during his session. Quaggiotto started the session with a thought-provoking idea, challenging the audience try to solve a problem without defining it. […]

The Robots are Coming!

“I don’t want to work with humans” – anonymous robot Mention cognitive computing and artificial intelligence (A.I.), and what might come to mind are Hollywood movies featuring autonomous super intelligent killer robots that threaten mankind. Indeed, various prominent individuals such as Stephen Hawking, Elon Musk, and Yuval Noah Harari, have all warned about the threats […]

How to design relevant, meaningful and impactful brands now

Samsung Electronics Iberia, a big but humble company, is creating a positive change in the world, through using their technology and the power of their brand. Francisco Hortigüela, Director of Communications, Institutional Relations and Corporate Citizenship of Samsung Electronics Iberia, presented how the firm is having an impact in the world. First, they realized that […]

Who’s Leading the Transformation Towards Sustainability? Who’s Killing it?

Coming back home from Sustainably Brands Barcelona 2016 Conference, Eleven is still thinking about the workshop she participated, as well as the rest part of the first half of the two-day event. Eleven felt happy, not because the topic of the conference was sustainability, not because speakers and their companies were super interesting, but because […]

Sustainability and Profits: Two Sides of the Same Coin

Reporting sustainability is no longer optional for many companies. “You can wait… you can iterate… [and wikileaks has shown] it will get published if you don’t” said R. Paul Herman, CEO and Founder of HIP. Moderating the workshop on strategic scorecards for sustainability, Herman brought with him both passion and gravitas from his varied experiences […]