How to transform and lead, in the age of sustainability now: the Coca-Cola Company

Miguel Mira, Director of Public Affairs and Communication of Coca-Cola Iberia, shared with us his thoughts on how to build a Sustainable brand. Coke, by the way, is celebrating its 130th anniversary as a brand, a mark that is not easily achieved. Miguel mentioned that sustainability for him and for Coca-Cola Co. derives from how…