Tag: innovation

To Be or Not to Be: How to Convince my Team Towards Sustainability

Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money […]

Sustainable Brands Supports Social Innovation

What is social innovation? A social innovation is a new solution to a societal problem that is an improvement in effectivity, efficiency, sustainability, or justness. These new strategies, concepts, ideas and organisations meet the needs of different aspects of society from working conditions and education to community development and health. It involves cooperation of all 3 business […]

Sustainability: An Opportunity to Lead

an opportunity to lead

Sustainable Brands Barcelona will host Anna Maria Rugarli, VF Corporation Director of Sustainability and Corporate Social Responsibility EMEA, as one of the event’s key speakers. She found some time to explain how they approach sustainability at VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands (including The […]

Javier Piedrahita: La sostenibilidad es el futuro, aunque debería ser el presente

Se acercaba el nuevo milenio y en 1999 Javier Piedrahita funda MarketingDirecto.com, que sigue dirigiendo 17 años después y que se ha posicionado como el medio más relevante y más difundido sobre el marketing, la publicidad, los medios y la comunicación en lengua española. No podíamos dejar de contar con la opinión de una de las personas […]

Sustainability, Bottom Line and Investment: Solving this Decade’s Equation

Sustainability, Bottom Line and Investment. Paul R. Herman, CEO, HIP Investor

Sustainable Brands Barcelona. March 2016. The million-dollar question for many companies thinking about embracing sustainability is what impact it will have on their bottom line and in their capacity to attract fresh investment. Sustainable Brands Barcelona’s speaker  R. Paul Herman, Ceo + Founder at HIP (Human Impact + Profit) Investor Ratings (@HIPinvestor), starts to clear the […]

Lego, Construyendo Sostenibilidad

Helena Martínez-Alonso. Sustainable Brands Barcelona, Febrero 2016. La próxima edición de Sustainable Brands Barcelona contará con ponentes de excepción, que compartirán inspiración y sus experiencias sobre sostenibilidad ligada al mundo de los negocios. Uno de ellos será  Tim Brooks, Director Senior de Sostenibilidad Ambiental de LEGO, la marca danesa que cuenta entre su catálogo los […]

Tu ropa, mi ropa: nuestro mundo

José Illana, CEO, Quiero Salvar el Mundo Haciendo Marketing. Feb 2016. Perdón. No sé qué ponerme y me he puesto a pensar. Día curioso y tormentoso en Bilbao. Me despierto tranquilamente ojeando The Guardian (en el móvil) y me encuentro con un proyecto maravilloso. Buy me once, un site de venta online, de momento sólo […]

Circular Netherlands leads on sustainability

Carlos A. Domínguez. Sustainable Brands Barcelona, January 28th 2016. The Netherlands has started 2016 on a high note with regards to sustainability and the Circular Economy, celebrating two key events (The 1st Circular Economy Week and The 2nd Circular Economy Key Event), and launching the Netherlands Circular Hotspot to promote CE internationally. The Netherlands is […]

Interview of Nicola Villa, Managing Director, Global Analytics Practice at CISCO and speaker at Sustainable Brands Barcelona

– We have passed from the concept of the “smart city” to the “internet of things”. What different opportunities and advantages brings this revolution for enterprises, society and the planet? – We are now on the 4th phase of the internet revolution (after the initial communication, commerce and social media phases) which we call The […]