Tag Archives: marketing

To Be or Not to Be: How to Convince my Team Towards Sustainability

Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money […]

The Goodmonster: Changing Paradigms

“Just a few days in my way to school with my kids my oldest daughter told me: “Daddy you are a monster, my brother said you are a monster!”, so I asked, “Am I, a good monster or a bad monster?” and she responded, “No papa, a good monster!”…There are monsters, there are princesses, there are queens, there are […]

Featured Workshops – Sustainable Brands Barcelona 2016

In addition to the conferences of May 23rd and 24th, the programme includes afternoon workshops providing hands-on experience, instruction, discussion and feedback to help your company become sustainable, now. See exactly where these workshops fall in the SBB2016 program. Monday Workshops How to Develop a Strategic Scorecard for Sustainability Now: Learn to translate sustainability initiatives […]

Sustainability: An Opportunity to Lead

Sustainable Brands Barcelona will host Anna Maria Rugarli, VF Corporation Director of Sustainability and Corporate Social Responsibility EMEA, as one of the event’s key speakers. She found some time to explain how they approach sustainability at VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands (including The […]

Trust me. It is marketing: from the 4 P’s to the 8 C’s

Take the public transportation, sit down, if you can, and observe. What do you see? People with their things, their phones, books, blank stares, snoozes and some conversations. When I take the subway and I observe, especially in the morning or when I get home in the afternoon, I wonder how far we are, most […]

Confía en mí. Es marketing: de las 4 P’s a las 8 C’s

Coge el transporte público, siéntate, si puedes, y observa. ¿Qué ves? Gente a sus cosas, sus teléfonos, libros, miradas perdidas, cabezadas y algunas conversaciones. Cuando cojo el metro y observo, sobre todo por las mañanas o cuando vuelvo a casa por la tarde. Me pregunto cómo de lejos nos encontramos, la mayoría de las veces, […]

Tiempo de propósitos

Con el inicio del año, muchas personas deciden adoptar o comprometerse con un propósito. Es frecuente ver además que se intensifica la publicidad de cursos, gimnasios, colecciones… Hasta de quien menos se espera, uno puede ver gestos increíbles en año nuevo. Pero esa corriente, ¿es única de las personas? ¿O tiene su reflejo en las […]

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