Break-out: From positioning to purpose
This break-out session was all about brand positioning and communication and how each line up with sustainability efforts of an organization. There were 4 speakers; Dave Stangis from Campbell Soup, Andreas Ostendorf from FORD Europe, Pío Cabanillas Alonso from Acciona, and Elena Diaz-Alejo from Samsung. The panel was moderated by the CEO/Founder of Sustainable Brands,…