If we want to keep accusations of greenwashing away from our companies and brands, we must focus on the real impact of our actions. We must be consistent between what we do and what we say, thus maintaining our reputation and preparing for long-term relationships with different stakeholders. But in order to do that, we should start at the beginning: what are we talking about when we talk about impact?
It´s time to register to attend in – person at IESE Business School (HQ Aravaca), for free. We have limited capacity.
At our next physical event on November 26th, join us to learn all about the practical barriers and solutions to build back better brands. We will present five practical handbooks to understand how to accelerate to the next level in each dimension of the SB Brand Transformation Roadmap: Purpose; Brand influence; Innovation; Supply chain and Governance.
By Sandra Pina, General Director at Sustainable Brands Madrid and Quiero. Happiness is best when shared. And we couldn’t be more excited to share with you that Sustainable Brands Madrid is back and it opens a new series of conversations within the frame of the United Nation initiative #BuildBackBetter, which will guide our discussions throughout…
Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…
Tony’s Chocolonely is not your average chocolate company, but a chocolate company with a huge mission; to end modern slavery and exploitation in the cocoa industry. Ynzo van Zanten explains in this interview Tony’s mission: “Tony’s aims to make 100% slave free chocolate the norm in the world. Not just our chocolate, but all chocolate…
Thomas Kolster is a man on a mission. Counting more than 15 years of agency experience his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour, and that by making advertising better we can make the world better. His book “Goodvertising” is the most…
Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…
Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money…
«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
