If we want to keep accusations of greenwashing away from our companies and brands, we must focus on the real impact of our actions. We must be consistent between what we do and what we say, thus maintaining our reputation and preparing for long-term relationships with different stakeholders. But in order to do that, we should start at the beginning: what are we talking about when we talk about impact?
At our next physical event on November 26th, join us to learn all about the practical barriers and solutions to build back better brands. We will present five practical handbooks to understand how to accelerate to the next level in each dimension of the SB Brand Transformation Roadmap: Purpose; Brand influence; Innovation; Supply chain and Governance.
Jose Illana, founder of Quiero. A little over a month ago I was with my mother in the car. In our conversations about the State of the Nation, she told me that she had seen a retired woman on the television criticizing the rise in pensions, saying that with what she received, she could not…
Antonio Espinosa, CEO and co-founder of Auara. “Entrepreneurship and mostly social entrepreneurship is not the easy way. It is the hardest way, but with the greatest destination” This young architect with a wide experience in social projects and volunteering all over the world decided to start a social enterprise aimed at improving the lives of…
Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global…
by Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero. Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people…
Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money…
«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation…
