Co-creating Cities was created with the aim of strengthening the links between Sustainable Brands and the City of Madrid hosting its conferences. We want to seek for answers to challenges in sustainability looking forward to work together with all factors that shape our society.
Co-creating cities, a worldwide pioneer initiative, will start by taking advantage of the talent that will visit us on the occasion of Sustainable Brands Madrid.
To meet this objective we will divide the participants into different groups, each of them energized by an expert moderator and inspiring guests, carrying out several workshops through technical innovation and design thinking. This will allow us to produce some outputs that help to answer the questions raised around the specific selected theme around the city of Madrid.
At SB´17 Madrid we are proud to announce that the Madrid City Council is actively supporting the event, and we want the Sustainable Brands community to be part of co-creating a meaningful and lasting legacy.
This is why we are collaborating with several prestigious organisations in the fields of sustainability and business, such as the Cambridge Institute for Sustainability Leadership, The European Brands Association, The Consumer Goods Forum, The British Embassy, etc. Their participation, in combination with the Sustainable Brands community, will enable us to deliver a truly world-class event and to carry forward the spirit of purpose-led transformation that accelerates positive change.
The city of Madrid is going to challenge us to deliver recommendations on a number of local urban challenges. Stay tuned for further announcements!