For almost forty years, Ben & Jerry’s has tried to do more than just make the world’s most euphoric ice cream, they’ve tried to be a catalyst for social justice and social change. In this opening address Chris will talk about the rise of millennial consumers and how their high expectations and passion for brands with purpose can create a powerful force for changing the world. Through values-led corporate activism companies can drive impact through social change while creating fan loyalty and differentiation that drives business performance