The most profitable companies in the world are often not the most profit-focused. Businesses who can harness the power of purpose to drive performance and profitability will achieve competitive advantage.
As a member of Mondelez´s executive team, Mary will share her vision for their chocolate business and illustrate how purpose plays a vital role in performance and profitability. As a veteran branding and marketing professional, and self confessed queen of chocolate, she will deep dive into the emotional connection that iconic brands such as Cadbury and Milka have built with multiple generations of consumers, and touch upon the various elements along the value chain that bring purpose to these brands: from the way cocoa is sourced …to how consumers are nudged towards sustainable living.