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The Power of Brands to Create Brighter Futures

In an economy driven by transparency and accountability, and where power and knowledge has shifted to consumers, long-term brand value creation will be achieved by those who meet the primary needs of consumers while contributing to the wider society. In this talk, Lord Hastings will illustrate how purpose-driven Brands can play a vital role in creating just and sustainable societies while enduring commercial success.

 

Ubicación: time-hidden Fecha: lunes 8 mayo 2017 Hora: 09:35 - 09:55 Lord Dr (Michael) Hastings of Scarisbrick Lord Dr (Michael) Hastings of Scarisbrick CBE KPMG International Jefe Global de Ciudadanía
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