Purpose: Patagonia´s Reason for Being

For over 30 years, Patagonia has been creating outdoor clothing for enthusiasts all over the world. And since the beginning, they’ve always believed in leading through purpose and responsibility. Today, their mission is to become the most sustainable apparel company in the world, and that starts by looking at every step of their value chain – from the materials they use in their products to encouraging customers not to buy them. In this Keynote session Ryan will focus on how they have stayed true to their core values during 30+ years of business, balance business growth and resource stewardship and how they inspire employees to become passionate advocates of the brand and its impact.