Surviving in today’s economy is becoming increasingly more difficult. The lifespan of large, successful companies has never been shorter, where it is now forecasted that 50% of the S&P 500 will be replaced over the next 10 years. To build an enduring company it needs to infuse its purpose in all that it does. An organization without purpose manages people and resources in the pursuit of profit maximization. The prioritization of ends over means is what causes companies to become detached from their employees and lose customer focus. Purpose driven organizations, however, mobilize people and resources to drive performance and profitability, and thus enjoy a distinct competitive advantage.
This track will explore how companies have embedded purpose within their organizations to achieve great results. The featured speakers will share practical experiences and insights from their successes with the audience.
