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SBMadrid18 is an invitation to question business in its current model form. Faced with a framework that prioritizes business over humanity, we want to dive deeper into existing business strategies, models and the very mindsets that place humanity at their very core.

Sustainable Brands Madrid (SBMadrid18) is an essential international meeting-point for all those who want to share face-to-face, with the community of global leaders of SB, the challenges, successes and failures of their business models focused on the individual and the environment. A reflection on the role of brands in pursuit of the definition of a fair and sustainable future.
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How can we create a new economic system that serves humanity? What challenges are both individuals and society facing ? What social challenges can companies really tackle? What did and what does success mean?
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