TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they´re all about. The TOMS mission transforms customers into benefactors, which allows them to grow a truly sustainable business rather than depending on fundraising for support. In her engaging talk Lisa will explain why embedding humanity into the business model is key for brand authenticity.
