Sustainability as a Catalyst for Innovation

Nike is putting new focus into sustainability and has just created a new super material from recyclable natural leather fiber. The material (Flyleather) has been described as a huge breakthrough, and has taken Nike´s team of designers, scientists and engineers years to develop. According to Nike there is no innovation without sustainability. In his presentation, Cyrus will reveal how Nike is challenging creative teams to produce better product solutions by using sustainability as a catalyst for innovation.