Project Manager & NeuroAnalyst
Alexander Silva Lopera is a psychologist specialized in neuroscience that works in sales & marketing. He applies his particular set of skills to assessing practically everything that happens to come his way – from Coca-Cola ads to cosmetic product testing. A couple of years ago he joined Neurons Inc: a multidisciplinary team that includes economists, architects, VR artists and electricians from all over the world. Most of their work involves testing the brain’s reactions to virtual environments, architecture, and multi-platform advertising.
Now, Alexander wants to apply the same tools and methods to design sustainable brand strategies. He wants to go beyond awareness, he wants to create consumers that are actively engaged with the brand’s efforts to protect nature.