Alfonso Fernandez Alfonso Fernandez is Marketing & Corporate Communications Director at Samsung Electronics. He joined Samsung in 2012 as Integrated Marketing Communication Manager being in charge of main marketing & advertisement initiatives for the whole portfolio of the company. Since then he evolved to the current position incorporating other areas such as performance marketing, marketing intelligence, and corporate communications underneath his responsibilities.
Prior to his time at Samsung, Alfonso worked in several FMCG companies such as Kellogg´s and Coca-Cola where, for more than 10 years, he occupied several roles in marketing & advertisement.
Also Alfonso was recognized as best marketeer with “Eficacia best professional Sub41” award in 2015 and “Best marketing professional” award given by the Spanish Marketing Association in 2017.
Alfonso is truly committed with the key role that cause marketing must play in ‘purpose driven’ companies of the XXI century. In this regard, he feels proud of a local program: ‘Technology with Purpose” , a platform developed in Spain with different initiatives that proves how technology can improves people´s life reinforcing brand positioning and doing good for society at the same time.
