Professor of International Marketing
Philip Kotler has been described as the father of modern marketing. He has published 59 books on marketing and over 150 articles. He has written about how marketing works in the world of consumer and business goods and services, in healthcare, higher education, museums, performing arts, and non-profit organizations. His textbook, Marketing Management, is in its 15th edition and it updates the impact of digitalization, globalization, innovation and branding in the practice of modern marketing.
Philip received his Master’s Degree in Economics at the University of Chicago under Nobel prize-winning economist, Milton Friedman. He became a free-market economist. At M.I.T., he received his doctor’s degree in economics from Paul Samuelson and Robert Solow, both Nobel prize-winning economists. He switched to being a Keynesian economist. More about this later.
Philip is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. At Kellogg, he developed a “broadened view” of marketing, showing that it applies not only to the marketing of goods and services but also to the marketing persons, places, ideas and causes.
Philip has received 22 honorary degrees from abroad and is the only business professor with his face on a postage stamp, in this case an Indonesian postage stamp.
Philip’s two recent books are Confronting Capitalism (2015) and Democracy in Decline (2016). As an economist, he is focusing on some disturbing recent changes in the performance of Capitalism and Democracy.
Professor Kotler will join the discussion A Conversation with Patagonia & Philip Kotler on Brand Activism via video conference.