We are proud of ours speakers, one of them is Gerd Manz, Vice President Technology Innovation and responsible for disruptive upstream innovation in materials & manufacturing at adidas Group. He has been working for adidas for over 17 years and has held several roles within adidas AG. As Global Head of Engineering he was responsible…
In addition to the conferences of May 23rd and 24th, the programme includes afternoon workshops providing hands-on experience, instruction, discussion and feedback to help your company become sustainable, now. See exactly where these workshops fall in the SBB2016 program. Monday Workshops How to Develop a Strategic Scorecard for Sustainability Now: Learn to translate sustainability initiatives…
What is social innovation? A social innovation is a new solution to a societal problem that is an improvement in effectivity, efficiency, sustainability, or justness. These new strategies, concepts, ideas and organisations meet the needs of different aspects of society from working conditions and education to community development and health. It involves cooperation of all 3 business…
Now more than ever, we stand with the people of Ecuador and are very proud to announce that the closing speaker of Sustainable Brands Bracelona will be Rosalía Arteaga, former President and Vice President of the Andean country whos is recovering for a terrible earthquake. A truly global leader who will inspire the audience.
Sustainable Brands Barcelona will host Anna Maria Rugarli, VF Corporation Director of Sustainability and Corporate Social Responsibility EMEA, as one of the event’s key speakers. She found some time to explain how they approach sustainability at VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands (including The…
What happens to the materials in your products after they’ve been used? Do they get thrown out? Recycled? Upcycled? What about the manufacturing processes: are they based on renewable energy, or are they wasteful? Your products are leaving a lasting impression on the world; is it a positive one? The Cradle to CradleTM concept secures…
Innovation has always been the cornerstone of businesses. As the old business model paradigm is changing, businesses are increasingly developing products adding sustainability to the mix, linking corporate social responsibility and innovation: sustainable innovation is born. And they are doing it while focusing services and marketing to a profitable market, tapping into niches and also…
What do you think when you hear the word sustainability? Do you think about a company’s charitable, or altruistic, behaviour? Shouldn’t sustainability be something more concrete than charity or altruism, shouldn’t it be the responsibility of a modern business? Shouldn’t it be expected? Whatever images the word «Sustainability» conjures up in your mind, unanimously we…
Se acercaba el nuevo milenio y en 1999 Javier Piedrahita funda MarketingDirecto.com, que sigue dirigiendo 17 años después y que se ha posicionado como el medio más relevante y más difundido sobre el marketing, la publicidad, los medios y la comunicación en lengua española. No podíamos dejar de contar con la opinión de una de las personas…
The circular economy is one of the key sustainability issues. It is being wholeheartedly embraced by companies, governments and citizens alike, as it saves costs, creates jobs, and has the potential to save the planet. This is why it features at the top of the agenda of Sustainable Brands Barcelona’s professional meetings on May 23…
