Introducing another of Sustainable Brands Barcelona’s speakers, pro-social branding pioneer Mark Woerde talks about how behind consumers are people, and how they are now demanding more from the brands they support.
Consumers are paying closer and closer attention to companies’ environmental and social impact. This phenomenon is particularly prominent in the millennial generation who are quickly making up the majority of the consumer market. Faced with a growing catalogue of evidence towards this point, an ever greater number of companies are taking up the challenge to…
Sustainable Brands Barcelona. March 2016. The million-dollar question for many companies thinking about embracing sustainability is what impact it will have on their bottom line and in their capacity to attract fresh investment. Sustainable Brands Barcelona’s speaker R. Paul Herman, Ceo + Founder at HIP (Human Impact + Profit) Investor Ratings (@HIPinvestor), starts to clear the…
Helena Martínez-Alonso. Sustainable Brands Barcelona, Febrero 2016. La próxima edición de Sustainable Brands Barcelona contará con ponentes de excepción, que compartirán inspiración y sus experiencias sobre sostenibilidad ligada al mundo de los negocios. Uno de ellos será Tim Brooks, Director Senior de Sostenibilidad Ambiental de LEGO, la marca danesa que cuenta entre su catálogo los…
José Illana, CEO, Quiero Salvar el Mundo Haciendo Marketing. Feb 2016. Perdón. No sé qué ponerme y me he puesto a pensar. Día curioso y tormentoso en Bilbao. Me despierto tranquilamente ojeando The Guardian (en el móvil) y me encuentro con un proyecto maravilloso. Buy me once, un site de venta online, de momento sólo…
Sustainable Brands Barcelona. 17 febrero 2016. La segunda edición de Sustainable Brands Barcelona (22-24 de mayo) se acerca y se van perfilando cada vez más sus contenidos. Sandra Pina, directora de este encuentro y socia de la consultora de marketing especializada en el ámbito de la sostenibilidad que lo organiza, Quiero salvar el mundo haciendo marketing, apaga unos…
Carlos A. Domínguez. Sustainable Brands Barcelona, January 28th 2016. The Netherlands has started 2016 on a high note with regards to sustainability and the Circular Economy, celebrating two key events (The 1st Circular Economy Week and The 2nd Circular Economy Key Event), and launching the Netherlands Circular Hotspot to promote CE internationally. The Netherlands is…
