Xavier Farriols, Electrical Managing Director of Factor Energia: “The consumer is beginning to become aware of climate change”

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Xavier Farriols will speak at Sustainable Brands Madrid 2018 about empowering consumers for energy transition. In this interview analyze the goals of climate change and efficient What makes Factor Energia different from other electricity supply companies? We make different the TRANSPARENCY, we are customer centric; and the MARKET KNWOLEDGE, We operate in the Spanish energy…

John Rousseau, Vice President of Design of Artefact: “It is our responsibility to shape the future with care and ensure our work is contributing to the ‘good life’ for all”

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Artefact is an award-winning digital experience innovation company. They use human-centered design to solve complex problems and create timeless experiences that help their partners have a positive impact on their customers, businesses and society. John Rousseau is responsible for the creative culture that the firm drives, and also for innovating its offering, capabilities, and methodologies…

Sergio Estella, co-founder of Vizzuality: “Open data allows people to understand what’s happening in our world and what choices should be made to secure a sustainable, equitable future”

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The goal of Vizzuality is making beautiful data design a true driver of change and impact on people’s lives. From his position as its chief designer officer, Sergio produces beautiful visualizations, intuitive user experiences and help people to understand the massive amount of information flowing everywhere. He believes that we all have the opportunity –and…

Erin Gardhouse, Associate Publisher of Corporate Knights: “Companies can make money and impact society positively at the same time”

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Corporate Knight is a media, research and financial information products company founded in 2002 and based in Toronto (Canada). It’s focused on promoting an economic system it calls «clean capitalism», where prices fully incorporate social, economic and ecological costs and benefits, and market participants are clearly aware of the consequences of their actions. The company,…

The macro landscape of Purpose: a swirling rollercoaster of opportunities

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By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global…

Hello Madrid, hello world!

Behaviour Change, Circular economy, Stakeholders Trends and Insights, Sustainability and Marketing1 comentario

 HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our…

Roundtable: How to Become a Relevant brand for Millennials Now

Behaviour Change, Stakeholders Trends and Insights, Sustainability and MarketingDeja un comentario

Tuesday afternoon’s roundtable topic of discussion was How the Become a Relevant Brand for Millennials Now. The session began with moderator, Britt Hysen, giving the audience a brief overview of how to ‘define’ millennials. As founder and editor-in-chief of MiLLENiAL magazine, Britt has a unique perspective on the term. As social impact and sustainability are…

Key takeaways from two days of sharing about the sustainability of brands

Behaviour Change, Circular economy, Innovation, Stakeholders Trends and Insights, Sustainability and Marketing, TechnologiesDeja un comentario

As a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…

The role of marketing and communication for a more sustainable world

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As mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the…