#SBMadrid19 Interview: Leonard Bukenya, partner of Aim for The Moon

How do you expect to reach or have impacted 100 million lives by the end of 2025? What is the key? The way we want to reach our moonshot is that we created numerous positive businesses that directly or indirectly impact the lives of people. We believe that on our own we can’t make it…

#SBMadrid19 Interview: Seth Goldman, Co-founder of Honest Tea&Executive President of Beyond Meat

1. Do you think the world is prepared to make a radical transition to a sustainable world model? How far do you think we gotten in making this transition? Absolutely not. As last year’s UN Climate Report made clear, we are less than 1.5 degrees Celsius (or 12 years, based on the current pace of…

THE COUNTDOWN TO SB MADRID19 IS ON!

This 17th and 18th October, Sustainable Brands Madrid returns for a new edition, representing one of the largest sustainability events in Europe bringing together brands, companies, inspirers, leaders and heroes in the Sustainable Business Equation, and more 30 international speakers around the concept of ‘Moonshot Thinking’. An unmissable event where we place sustainability as the driver…

Bibi Bleekemolen, Founding Member & Corporate Communications Manager of Fairphone: “We firmly believe that it’s possible to combine purpose and profits in a single company”

In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public…

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…

Thomas Becker, Managing Director of String “The SDGs are another important piece of the overall framework for combating climate change”

Thomas Becker is a specialist in renewable energy and sustainable development with extensive experience in public, private and NGO fields. He was CEO of the European Wind Energy Association from 2013 to 2015 and deputy permanent secretary at the Danish Ministry of Climate and Energy. He was the negotiator for the Danish presidency of COP…

Paul Holmes, Founder The Holmes Report: “Companies are  understanding that many employees, customers and shareholders will choose to do business with socially responsible brands”

Paul Holmes is the Founder of The Holmes Report, a media about news, insights and intelligence from the global PR industry. In this interview he analyzes the importance of linking sustainability to communication strategy. The Holmes Report is media partner to Sustainable Brands Madrid 2018. How would you describe The Holmes Report? The Holmes Report…

David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield School of Management: “There are lots of different opportunities and ways to promote sustainable development”

David Grayson will speak at Sustainable Brands Madrid 2018 about his book ‘All In: The Future of Business Leadership’, co-authored with Chris Coulter from GlobeScan and Mark Lee from SustainAbility. He is passionate about social entrepreneurship and The Guardian has identified him as one of the ten top tweeters on sustainable leadership, alongside Al Gore…