Bibi Bleekemolen, Founding Member & Corporate Communications Manager of Fairphone: “We firmly believe that it’s possible to combine purpose and profits in a single company”

In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public…

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…

Thomas Becker, Managing Director of String “The SDGs are another important piece of the overall framework for combating climate change”

Thomas Becker is a specialist in renewable energy and sustainable development with extensive experience in public, private and NGO fields. He was CEO of the European Wind Energy Association from 2013 to 2015 and deputy permanent secretary at the Danish Ministry of Climate and Energy. He was the negotiator for the Danish presidency of COP…

Paul Holmes, Founder The Holmes Report: “Companies are  understanding that many employees, customers and shareholders will choose to do business with socially responsible brands”

Paul Holmes is the Founder of The Holmes Report, a media about news, insights and intelligence from the global PR industry. In this interview he analyzes the importance of linking sustainability to communication strategy. The Holmes Report is media partner to Sustainable Brands Madrid 2018. How would you describe The Holmes Report? The Holmes Report…

David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield School of Management: “There are lots of different opportunities and ways to promote sustainable development”

David Grayson will speak at Sustainable Brands Madrid 2018 about his book ‘All In: The Future of Business Leadership’, co-authored with Chris Coulter from GlobeScan and Mark Lee from SustainAbility. He is passionate about social entrepreneurship and The Guardian has identified him as one of the ten top tweeters on sustainable leadership, alongside Al Gore…

Charles Wookey, CEO of Blueprint for Better Business: “No one company by itself can bring about the necessary eco-system change which the world needs”

Charles was one of the founders of Blueprint and a key contributor to the thinking behind its approach, which asserts that people are not solely self-interested and business is not solely driven by profit. Under his leadership Blueprint has become an independent charity engaged with a growing number of major global companies and whose ambition is…

Sue Garrard, EVP Sustainable Business and Communications of Unilever “A company without purpose is just a money making machine”

Since 2011 Sue Garrard is responsible for building the Global Communications strategy and delivery of Communications to enhance Unilever’s global business. In 2014, Sue was asked to lead the work to embed the Unilever Sustainable Living Plan into the company to support its growth, build brands with purpose, build employee engagement and future proof the…

Antonio Espinosa de los Monteros, CEO and co-founder of Auara: “Entrepreneurship and mostly social entrepreneurship is not the easy way. It is the hardest way, but with the greatest destination”

Antonio Espinosa, CEO and co-founder of Auara. “Entrepreneurship and mostly social entrepreneurship is not the easy way. It is the hardest way, but with the greatest destination” This young architect with a wide experience in social projects and volunteering all over the world decided to start a social enterprise aimed at improving the lives of…

Sirikul NUI Laukaikul, founder The Brandbeing Consultant Co., LTD: “Responsibility and sustainability should be critical KPI of marketing”

Nui established her own consulting firm, The Brandbeing Consultant Co., LTD, after working for global corporations for nearly twenty years. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy. In this interview she talks about Karma Marketing, inspirational and compassionate leaders and how marketing helps make companies really more sustainable and…

Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely: “What you put in your shopping basket is a daily vote for the world you want to live in”

Tony’s Chocolonely is not your average chocolate company, but a chocolate company with a huge mission; to end modern slavery and exploitation in the cocoa industry. Ynzo van Zanten explains in this interview Tony’s mission: “Tony’s aims to make 100% slave free chocolate the norm in the world. Not just our chocolate, but all chocolate…