Thomas Kolster is a man on a mission. Counting more than 15 years of agency experience his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour, and that by making advertising better we can make the world better. His book “Goodvertising” is the most…
Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…
The 18th of July is celebrated the International Day of Nelson Mandela. We spoke with Venerable Dr. Phra Shakyavongsvisuddhi (Anil Sakya) about characteristics that a good leader has to have and about the common good. He also presents Nelson Mandela as an inspiring and sustainable leader. The 18th of July is celebrated the International Day…
Author: Bárbara Gras, director of Projects at Quiero and coordinator of Sustainable Brands® Madrid 2018 «The business of business is people, yesterday, today and forever». This phrase by Raj Sisodia, co-founder of Conscious Capitalism Inc., summed up the first Conference on Conscious Capitalism in Europe (CCEC2018), which was held at IESE Barcelona, on July 9th,…
Author: Bárbara Gras, director of Projects at Quiero and coordinator of Sustainable Brands® Madrid 2018 The arrival of boat «Aquarius» in the Port of Valencia, after a week sailing through the Mediterranean without knowing where to touch land after the rejection of the new Italian Government to dock on its coast, has once again revealed…
Author: Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 More than 2200 people have met in Vancouver (Canada), between the 4th and 7th of June, to discuss how to redesign our economic, social and environmental model: «Redesigning the Good Life: Brands Serving Humanity». The perception is that we all, in some…
By Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 The United Nations designated the 5th June 1972 as World Environment Day and began to celebrate the occasion in 1974, urging governments and different multilateral organizations to undertake activities every year that reaffirm their commitment to protecting and improving the environment. The…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid There is a thought-provoking interpretation of Aristoteles philosophy which proposes that our purpose in life is to achieve happiness. For Aristoteles, happiness is not something that can be gained or lost in a few hours, like pleasurable sensations. It is more like the ultimate value of…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid When describing a consumer these are some of the key descriptions one can find: “Someone who can make the decision of purchase”, “A purchaser of a good or service” “an end user”… revised and reformulated, we would like to define the consumer as a human being…
by Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero. Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people…
