¿Cómo convertir la sostenibilidad en algo atractivo, divertido, apetitoso para los ciudadanos? ¿Cómo dar una segunda vida a un objeto que te encanta? ¿Cómo redescubrir tu ciudad bajo una mirada sostenible? Éstas y muchas preguntas tendrán su respuesta, contigo como protagonista, en Sustainable Sunday: un domingo cualquiera pero con mucha dosis de sostenibilidad. A través…
Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money…
Cuando el estudio de Meaningful brands de Havas dice que si el 80% de las marcas que existen desaparecieran mañana nos daría igual. O cuando el 50% de las compañías del índice Standard & Poor’s 500 serán otras en los próximos 10 años ¿De qué estamos hablando? ¿Cuál es el papel de los líderes del…
There is a never-ending list of strategies for companies to engage customers. Be communicative. Be funny. Humanize your brand. Offer great customer service… Those are all good strategies, of course. But those strategies may not be as effective in keeping customers engaged with a brand in the long-term. Customers need to connect with companies on…
Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation…
The circular economy is one of the key sustainability issues. It is being wholeheartedly embraced by companies, governments and citizens alike, as it saves costs, creates jobs, and has the potential to save the planet. This is why it features at the top of the agenda of Sustainable Brands Barcelona’s professional meetings on May 23…
Introducing another of Sustainable Brands Barcelona’s speakers, pro-social branding pioneer Mark Woerde talks about how behind consumers are people, and how they are now demanding more from the brands they support.
Sustainable Brands Barcelona. March 2016. The million-dollar question for many companies thinking about embracing sustainability is what impact it will have on their bottom line and in their capacity to attract fresh investment. Sustainable Brands Barcelona’s speaker R. Paul Herman, Ceo + Founder at HIP (Human Impact + Profit) Investor Ratings (@HIPinvestor), starts to clear the…
Helena Martínez-Alonso. Sustainable Brands Barcelona, Febrero 2016. La próxima edición de Sustainable Brands Barcelona contará con ponentes de excepción, que compartirán inspiración y sus experiencias sobre sostenibilidad ligada al mundo de los negocios. Uno de ellos será Tim Brooks, Director Senior de Sostenibilidad Ambiental de LEGO, la marca danesa que cuenta entre su catálogo los…
José Illana, CEO, Quiero Salvar el Mundo Haciendo Marketing. Feb 2016. Perdón. No sé qué ponerme y me he puesto a pensar. Día curioso y tormentoso en Bilbao. Me despierto tranquilamente ojeando The Guardian (en el móvil) y me encuentro con un proyecto maravilloso. Buy me once, un site de venta online, de momento sólo…
