The Human Dilemma at the Heart of Sustainable Businesses
Bas van Abel, founder of Fairphone and De Clique, and Sandra Pina, CEO of Quiero, talk about the power of business to make a measurable impact from a human perspective.
Hace 50 años el ser humano llegó a la Luna. ¿Quién se quedó en la Tierra?
José Illana – Socio fundador de QUIERO e impulsor de Sustainble Brands Madrid El 20 de julio se cumplió el 50 aniversario de la llegada de nuestra especie a la Luna, un hito para la Humanidad que convirtió en real un desafío que parecía imposible en plena carrera espacial. Cinco décadas después, en plena conmemoración…
Seven #SBParis19 trends required to accelerate change
By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme «Redesigning the Good Life», over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and…
From activist brands to activist consumers
By Sandra Pina, Partner and General Director of Quiero. «Beyond the product, make them feel good for good» is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing…
NET IMPACT + SB “We go Together”: Responsible Business Career Showcase
Sustainable Brands Madrid is proud to announce our collaboration with Net Impact , the global network of professionals and students interested in sustainable business. IE Business School’s Net Impact Club will participate in this year’s conference in Madrid, along with representatives from some of Europe’s other top business schools. In addition to participation in the conference,…
The Changing Landscape of Purpose
By Cambria Hayashino – It’s no secret that purpose is increasingly important for companies. Having a strong sense of purpose can help companies attract top talent, and also help their bottom line. A recent Fast Company article highlighted this connection between purpose and success, advocating that the most successful companies are often the ones with a clear…
The Goodmonster: Changing Paradigms
«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
WORKSHOP: Disrupt & delight. Using Humanity-Centered Design to Unleash Shared Value
Following his morning presentation, during which he introduced us to “the Aspirationals”, Raphael Bemporad, founder and Strategy Director of BBMG led a humanity-centered design workshop. The objective was to disrupt and delight, to come up with innovative business ideas that would help Samsung engage with aspirationals in a sustainable way. Paco, from Samsung, participated of…
Break-out: The power of sustainable fashion to change lives and bring a message
The topic of this break-out session was the power of sustainable fashion to change lives and bring a message for future generations. We were joined by Nicholas Allen from Patagonia, Paul Dillinger from Levi Strauss, Begoña García from Jeanologia, Gema Gómez from Slow Fashion Spain, and Enrique Segovia from WWF. Sonia Ruiz, founder of NOIMA,…
Break-out: Opportunities for businesses as partners in the implementation of the United Nations Post-2015 Development Agenda
Katherine Raleigh, of the Sant Pau Knowledge Centre, set the tone early on in the conversation, framing 2015 as a year of significance for the UN. You see, the UN entity is in its 70th year. The world is experiencing many challenges from a wide range of problems, and some may openly question the effectiveness…