The diversity of information and initiatives presented to us in this panel discussion was really interesting. It was not until I looked again at the title that I realised what each of the four topics – smart cities, crowdfunding, eco innovation and forest sustainability corporation (FSC) had in common. The answer, of course is that…
Tuesday’s plenaries started with Matthew Yeomans, founder of Sustainly, telling us why sustainability needs social media. To answer this question, Matthew took us back 11 years, to the birth of Facebook. The birth of social networks gave everyone a voice and changed the rules of the game. According to Matthew, social media gave sustainability a…
José María prepara las notas para su presentación y aclara su garganta. Al encenderse la pantalla lo notorio es una declaración distinta al trillado acrónimo del triple resultado. La orientación a buscar resultados en People (personas), Product (product) y Planet (planeta) resalta en la pantalla al iniciar la sesión plenaria del segundo día de los…
Al momento de subir al estrado de Sustainable Brands Barcelona 2015, lo primero que se recibe de Pedro Tarak es una sonrisa auténtica, para después recibir un mensaje genuino y comprensible para la audiencia reunida en IESE Business School. Sin vacilar con preámbulos, nos inspira a compartirnos como parte constituyente del planeta: “un yo como…
What struck me about the presentation by Mr. Andreas Ostendorf of Ford was that he described a company vastly different to the one that I had grown up with. In Canada, Fords pickup trucks and vehicles are everywhere. In my mind, Ford is a car manufacturing company, and has been for over 100 years. However…
Después de una jornada de lo más inspiradora escuchando a las marcas hablar de sostenibilidad y cómo aplicar medidas reales para hacer, entre todos, un mundo mejor, llega el momento de poner todo lo aprendido, escuchado e imaginado en práctica. O como bien decía Pío Cabanillas en su conferencia, de pasar del hablar al actuar.…
Happiness is such an ephemeral concept, that it seems strange that it can be measured. Yet most of us have heard of Bhutan’s Gross National Happiness (GNH) indicator. And in Randall Krantz, the leader of this workshop, we were treated one of the people closest to the formulation and application of this indicator. One of…
Moderated by Sally Uren, Director at Forum for the future, this session addressed the question: how did Kingfisher and Tetra Pak implement their global sustainability strategy at a local level? Albert Aranda, HR Director for BricoDepôt (Kingfisher group) Iberia, tells us that as long as the message came from corporate, there was a limit to…
It did not take long for this session to get interesting. The brief introduction by each of the three speakers, Andreas Kicherer of BASF, Heather Dietz of Interface, and Pedro Tarak of Sistema B, gave me a good idea of what I could expect during the discussion. My personal highlight had to have been the…
En Barcelona tuvimos la suerte de tener a Heather Dietz de Interface en el Sustainable Brands. Para mí ha sido un gran placer poder haber atendido a esta presentación ya que Heather además de ser una excelente profesional, es una bella persona. Estamos llegando al final de las primeras presentaciones del segundo día en el Sustainable…
