Changing the system to change the system

Some reflections after our Little Big Conversation with Paul Polman Sandra Pina, CEO of Quiero and Sustainable Brands Madrid It is becoming increasingly urgent for brands and organisations to assume their responsibility as drivers of systemic change. We need a true mindset change, covering fundamental areas such as the training of future leaders with a…

#SBMadrid19: The role of leaders in developing disruption

By Rita Rockwell In the age of disruptive technologies such as artificial intelligence, data analytics, and automation, the role of leaders is more important than ever. Previous notions of corporate leadership that rely on tradition and routine are being thrown out the window in favor of disruptive leadership that inspires moonshots. New breakthroughs and innovations are…

#SBMadrid19 Interview – Irene Milleiro, directora de campañas de Change.org

1.- A través de Change.org la ciudadanía puede conseguir que se generen cambios concretos. ¿Cuál cree que es hoy el poder de la ciudadanía para cambiar realidades? ¿Es siempre desde la protesta o el reclamo? ¿Cuál es el impacto real que puede generar Change.org? Mencionar si es posible algunos ejemplos concretos. Creo que la ciudadanía…

#SBMadrid19 Interview – Jon Khoo, Regional Sustainability Manager (UKIME & Nordics) of Interface

Interface is an iconic Brand speaking about sustainability. What do you think that made Interface different from the rest some years ago? Leadership and a transformative mindset. Confronted with the question, “What are you doing about the environment?”, Interface’s founder Ray Anderson, took the time to use sustainability as a mirror and to see what…

Víctor-Friedberg

#SBMadrid19 Interview – Víctor Friedberg, founder and chairman of FootShoot Global

What is the most significant change we can do as individuals to make the world a better place? Do we need a change of mindset? To make the world a better place is a very complicated and multi-dimensional question that includes global, national and local leadership and governance, policy and governance structure changes, wealth creation…

#SBMadrid19 Interview: Leonard Bukenya, partner of Aim for The Moon

How do you expect to reach or have impacted 100 million lives by the end of 2025? What is the key? The way we want to reach our moonshot is that we created numerous positive businesses that directly or indirectly impact the lives of people. We believe that on our own we can’t make it…

Hace 50 años el ser humano llegó a la Luna. ¿Quién se quedó en la Tierra?

José Illana – Socio fundador de QUIERO e impulsor de Sustainble Brands Madrid El 20 de julio se cumplió el 50 aniversario de la llegada de nuestra especie a la Luna, un hito para la Humanidad que convirtió en real un desafío que parecía imposible en plena carrera espacial. Cinco décadas después, en plena conmemoración…

THE COUNTDOWN TO SB MADRID19 IS ON!

This 17th and 18th October, Sustainable Brands Madrid returns for a new edition, representing one of the largest sustainability events in Europe bringing together brands, companies, inspirers, leaders and heroes in the Sustainable Business Equation, and more 30 international speakers around the concept of ‘Moonshot Thinking’. An unmissable event where we place sustainability as the driver…

Seven #SBParis19 trends required to accelerate change

By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme «Redesigning the Good Life», over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and…

Bibi Bleekemolen, Founding Member & Corporate Communications Manager of Fairphone: “We firmly believe that it’s possible to combine purpose and profits in a single company”

In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public…