Jorge Castro: Global Sustainability Engagement Specialist en Oatly
Find out how Jorge Castro, Global Sustainability Engagement Specialist at Oatly, integrates sustainability and effective brand communication.
FROM PURPOSE DRIVEN BRANDS TO IMPACT BRANDS
If we want to keep accusations of greenwashing away from our companies and brands, we must focus on the real impact of our actions. We must be consistent between what we do and what we say, thus maintaining our reputation and preparing for long-term relationships with different stakeholders. But in order to do that, we should start at the beginning: what are we talking about when we talk about impact?
Sustainable Brands Madrid 2023 has been presented
Sandra Pina, CEO of Quiero and Sustainable Brands Madrid, presents the forthcoming edition of Sustainable Brands Madrid 2023 «From Purpose Driven Brands to Impact Brands»
How to create Brands with Impact?
Diego Isabel La Moneda, Director of the NESI Forum and Sandra Pina, Managing Director at Quiero and Sustainable Brands Madrid, in conversation in the OpenWebinar How to create Brands with Impact? Online Master’s Degree in New Economy by NESI On September 15th took place the «OpenWebinar» on impact brands in which Sandra Pina, CEO of…
Changing the system to change the system
Some reflections after our Little Big Conversation with Paul Polman Sandra Pina, CEO of Quiero and Sustainable Brands Madrid It is becoming increasingly urgent for brands and organisations to assume their responsibility as drivers of systemic change. We need a true mindset change, covering fundamental areas such as the training of future leaders with a…
The Human Dilemma at the Heart of Sustainable Businesses
Bas van Abel, founder of Fairphone and De Clique, and Sandra Pina, CEO of Quiero, talk about the power of business to make a measurable impact from a human perspective.