Innovation

THE COUNTDOWN TO SB MADRID19 IS ON!

This 17th and 18th October, Sustainable Brands Madrid returns for a new edition, representing one of the largest sustainability events in Europe bringing together brands, companies, inspirers, leaders and heroes in the Sustainable Business Equation, and more 30 international speakers around the concept of ‘Moonshot Thinking’. An unmissable event where we place sustainability as the driver […]

Seven #SBParis19 trends required to accelerate change

By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme “Redesigning the Good Life”, over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and […]

From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. “Beyond the product, make them feel good for good” is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing […]

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability […]

Paul Holmes, Founder The Holmes Report: “Companies are  understanding that many employees, customers and shareholders will choose to do business with socially responsible brands”

Paul Holmes is the Founder of The Holmes Report, a media about news, insights and intelligence from the global PR industry. In this interview he analyzes the importance of linking sustainability to communication strategy. The Holmes Report is media partner to Sustainable Brands Madrid 2018. How would you describe The Holmes Report? The Holmes Report […]

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