From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. «Beyond the product, make them feel good for good» is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing…

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…

Paul Holmes, Founder The Holmes Report: “Companies are  understanding that many employees, customers and shareholders will choose to do business with socially responsible brands”

Paul Holmes is the Founder of The Holmes Report, a media about news, insights and intelligence from the global PR industry. In this interview he analyzes the importance of linking sustainability to communication strategy. The Holmes Report is media partner to Sustainable Brands Madrid 2018. How would you describe The Holmes Report? The Holmes Report…

Key takeaways from two days of sharing about the sustainability of brands

As a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…

How to embed circular economy thinking into a multinational’s culture now

Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first…

Trash is the good news! How to stop using our natural resources in a careless way now

Javier Goyeneche, President and Founder of Ecoalf, convinced us that it is possible to create new and fashion clothes utilizing the waste that people throw away every day in the environment. He presented us “Upcycling the Oceans”, an ambitious project that has as main goal removing waste from the Mediterranean Sea. They established a partnership with…

Mud Jeans: how sustainability can drive successful business model innovation now

Bert Van Son, CEO of Mud Jeans, presented us this start up from the Netherlands. The idea of the company is to encourage jeans costumers to buy a new one, use and then give it back after use. With this practice, Mud Jeans can be sure that all the materials will be recycled after use. The…

Falling in Love with Solutions

Trust someone involved in innovation for a living to find a link between women’s rights, statistics, Darwin and sustainability. This was precisely what Giulio Quaggiotto, Senior Programme Manager in Innovation Skills, NESTA, did during his session. Quaggiotto started the session with a thought-provoking idea, challenging the audience try to solve a problem without defining it.…

The Robots are Coming!

“I don’t want to work with humans” – anonymous robot Mention cognitive computing and artificial intelligence (A.I.), and what might come to mind are Hollywood movies featuring autonomous super intelligent killer robots that threaten mankind. Indeed, various prominent individuals such as Stephen Hawking, Elon Musk, and Yuval Noah Harari, have all warned about the threats…