Purpose

SAVE the DATE: November 26th

At our next physical event on November 26th, join us to learn all about the practical barriers and solutions to build back better brands. We will present five practical handbooks to understand how to accelerate to the next level in each dimension of the SB Brand Transformation Roadmap: Purpose; Brand influence; Innovation; Supply chain and Governance.

Save the Date June 17th – SB Madrid 21

For the past year, we have been engaging in more than 100 global conversations with leaders from our Sustainable Brands network, coming from America, Asia and Europe. We wanted to discuss and understand how sustainable development is going to evolve across different dimensions. Within the frame of United Nations initiative #BuildBackBetter, we invite you to […]

#SBMadrid19 – Interview with Jordi Sevilla, CEO in Red Eléctrica de España

Jordi Sevilla: “La transición energética es uno de los mayores desafíos que tenemos como país” El presidente del Grupo Red Eléctrica, Jordi Sevilla, conversa con Sandra Pina, socia de Quiero y directora de Sustainable Brands Madrid 2019, sobre el negocio responsable de las empresas, la innovación sostenible o la cultura corporativa. Además, reflexiona sobre el […]

Seven #SBParis19 trends required to accelerate change

By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme «Redesigning the Good Life», over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and […]

From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. «Beyond the product, make them feel good for good» is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing […]

I do not want to survive.

Jose Illana, founder of Quiero. A little over a month ago I was with my mother in the car. In our conversations about the State of the Nation, she told me that she had seen a retired woman on the television criticizing the rise in pensions, saying that with what she received, she could not […]

Xavier Farriols, Electrical Managing Director of Factor Energia: “The consumer is beginning to become aware of climate change”

Xavier Farriols will speak at Sustainable Brands Madrid 2018 about empowering consumers for energy transition. In this interview analyze the goals of climate change and efficient What makes Factor Energia different from other electricity supply companies? We make different the TRANSPARENCY, we are customer centric; and the MARKET KNWOLEDGE, We operate in the Spanish energy […]