Purpose

#SBMadrid19 – Interview with Jordi Sevilla, CEO in Red Eléctrica de España

Jordi Sevilla: “La transición energética es uno de los mayores desafíos que tenemos como país” El presidente del Grupo Red Eléctrica, Jordi Sevilla, conversa con Sandra Pina, socia de Quiero y directora de Sustainable Brands Madrid 2019, sobre el negocio responsable de las empresas, la innovación sostenible o la cultura corporativa. Además, reflexiona sobre el […]

Seven #SBParis19 trends required to accelerate change

By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme “Redesigning the Good Life”, over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and […]

From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. “Beyond the product, make them feel good for good” is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing […]

I do not want to survive.

Jose Illana, founder of Quiero. A little over a month ago I was with my mother in the car. In our conversations about the State of the Nation, she told me that she had seen a retired woman on the television criticizing the rise in pensions, saying that with what she received, she could not […]

Xavier Farriols, Electrical Managing Director of Factor Energia: “The consumer is beginning to become aware of climate change”

Xavier Farriols will speak at Sustainable Brands Madrid 2018 about empowering consumers for energy transition. In this interview analyze the goals of climate change and efficient What makes Factor Energia different from other electricity supply companies? We make different the TRANSPARENCY, we are customer centric; and the MARKET KNWOLEDGE, We operate in the Spanish energy […]

Bibi Bleekemolen, Founding Member & Corporate Communications Manager of Fairphone: “We firmly believe that it’s possible to combine purpose and profits in a single company”

In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public […]

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability […]

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