Purpose

Seven #SBParis19 trends required to accelerate change

By Sandra Pina, Partner and General Director of Quiero. For three days, the French capital hosted the first Sustainable Brands event in France. Under the theme “Redesigning the Good Life”, over 2000 attendees came to #SBParis19 from the 23rd to the 25th of April at the Carrousel du Louvre, with the aim of identifying and […]

From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. “Beyond the product, make them feel good for good” is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing […]

I do not want to survive.

Jose Illana, founder of Quiero. A little over a month ago I was with my mother in the car. In our conversations about the State of the Nation, she told me that she had seen a retired woman on the television criticizing the rise in pensions, saying that with what she received, she could not […]

Xavier Farriols, Electrical Managing Director of Factor Energia: “The consumer is beginning to become aware of climate change”

Xavier Farriols will speak at Sustainable Brands Madrid 2018 about empowering consumers for energy transition. In this interview analyze the goals of climate change and efficient What makes Factor Energia different from other electricity supply companies? We make different the TRANSPARENCY, we are customer centric; and the MARKET KNWOLEDGE, We operate in the Spanish energy […]

Bibi Bleekemolen, Founding Member & Corporate Communications Manager of Fairphone: “We firmly believe that it’s possible to combine purpose and profits in a single company”

In 2011, Bibi Bleekemolen she met Fairphone founder Bas van Abel and together they travelled to the DR Congo as part of a campaign to raise awareness for conflict minerals, using a mobile phone as a storytelling object. Since the inception of social enterprise Fairphone in 2013, Bibi has been working on impact and public […]

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability […]

John Rousseau, Vice President of Design of Artefact: “It is our responsibility to shape the future with care and ensure our work is contributing to the ‘good life’ for all”

Artefact is an award-winning digital experience innovation company. They use human-centered design to solve complex problems and create timeless experiences that help their partners have a positive impact on their customers, businesses and society. John Rousseau is responsible for the creative culture that the firm drives, and also for innovating its offering, capabilities, and methodologies […]

Sergio Estella, co-founder of Vizzuality: “Open data allows people to understand what’s happening in our world and what choices should be made to secure a sustainable, equitable future”

The goal of Vizzuality is making beautiful data design a true driver of change and impact on people’s lives. From his position as its chief designer officer, Sergio produces beautiful visualizations, intuitive user experiences and help people to understand the massive amount of information flowing everywhere. He believes that we all have the opportunity –and […]

DANIEL TRURAN, B CORP AMBASSADOR: “B Corp companies wish to harness the power of business to help address society’s greatest challenges and to build a more inclusive economy”

Daniel is a social innovator, speaker and facilitator of change that helps people transform their organizations into meaningful, socially useful and also successful entities that contribute to creating a more prosperous, fair and sustainable civilization. That is just the goal of B Corp Companies. At Sustainable Brands Madrid 2018 he will speak about ‘Business as […]

David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield School of Management: “There are lots of different opportunities and ways to promote sustainable development”

David Grayson will speak at Sustainable Brands Madrid 2018 about his book ‘All In: The Future of Business Leadership’, co-authored with Chris Coulter from GlobeScan and Mark Lee from SustainAbility. He is passionate about social entrepreneurship and The Guardian has identified him as one of the ten top tweeters on sustainable leadership, alongside Al Gore […]

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