A better way

How will COVID affect the Sustainable Development and Company equation?: global problems require global responses. COVID-19 is an opportunity for us to rethink and improve upon many of things that we have been doing. One such thing is how we understand companies in terms of sustainable development. We now have a chance to profoundly transform…

#SBMadrid19 Interview: Leonard Bukenya, partner of Aim for The Moon

How do you expect to reach or have impacted 100 million lives by the end of 2025? What is the key? The way we want to reach our moonshot is that we created numerous positive businesses that directly or indirectly impact the lives of people. We believe that on our own we can’t make it…

From activist brands to activist consumers

By Sandra Pina, Partner and General Director of Quiero. «Beyond the product, make them feel good for good» is the panel I chaired at #SBParis19, which analyzed the role of consumers when they become activists and demand changes in brands in order to drive social, economic, environmental or political change. Alongside Lisa Hogg, EMEA Marketing…

Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA Group: “We need to develop a positive vision of how to live a good life within the limits of the planet”

Joanna Yarrow leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Joanna will be at Sustainable Brands Madrid 2018. The IKEA Sustainability…

David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield School of Management: “There are lots of different opportunities and ways to promote sustainable development”

David Grayson will speak at Sustainable Brands Madrid 2018 about his book ‘All In: The Future of Business Leadership’, co-authored with Chris Coulter from GlobeScan and Mark Lee from SustainAbility. He is passionate about social entrepreneurship and The Guardian has identified him as one of the ten top tweeters on sustainable leadership, alongside Al Gore…

Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely: “What you put in your shopping basket is a daily vote for the world you want to live in”

Tony’s Chocolonely is not your average chocolate company, but a chocolate company with a huge mission; to end modern slavery and exploitation in the cocoa industry. Ynzo van Zanten explains in this interview Tony’s mission: “Tony’s aims to make 100% slave free chocolate the norm in the world. Not just our chocolate, but all chocolate…

Thomas Kolster, founder Goodvertising Agency: “Sustainability should never just be a marketing exercise, but a company transformation”

Thomas Kolster is a man on a mission. Counting more than 15 years of agency experience his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour, and that by making advertising better we can make the world better. His book “Goodvertising” is the most…