Sustainability and Marketing

La sostenibilidad inunda el Paseo del Prado.

¿Cómo convertir la sostenibilidad en algo atractivo, divertido, apetitoso para los ciudadanos?  ¿Cómo dar una segunda vida a un objeto que te encanta? ¿Cómo redescubrir tu ciudad bajo una mirada sostenible? Éstas y muchas preguntas tendrán su respuesta, contigo como protagonista, en Sustainable Sunday: un domingo cualquiera pero con mucha dosis de sostenibilidad. A través […]

To Be or Not to Be: How to Convince my Team Towards Sustainability

Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money […]

Engaging Customers through Purpose

There is a never-ending list of strategies for companies to engage customers. Be communicative. Be funny. Humanize your brand. Offer great customer service… Those are all good strategies, of course. But those strategies may not be as effective in keeping customers engaged with a brand in the long-term. Customers need to connect with companies on […]

Welcome to Sustainable Brands Madrid’17

Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation […]

Hello Madrid, hello world!

 HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our […]

Roundtable: How to Become a Relevant brand for Millennials Now

Tuesday afternoon’s roundtable topic of discussion was How the Become a Relevant Brand for Millennials Now. The session began with moderator, Britt Hysen, giving the audience a brief overview of how to ‘define’ millennials. As founder and editor-in-chief of MiLLENiAL magazine, Britt has a unique perspective on the term. As social impact and sustainability are […]

The role of marketing and communication for a more sustainable world

As mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the […]

How to embed circular economy thinking into a multinational’s culture now

Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first […]