Sustainability and Marketing

The role of marketing and communication for a more sustainable world

As mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the […]

How to embed circular economy thinking into a multinational’s culture now

Markus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first […]

Green is the New Black

Filip Engel, Head of Group Sustainability, Public Affairs & Branding, Dong Energy, shared a crisp presentation on the turnaround his company made over the course of a decade. “I’m fueled by black energy, mainly, and so are you,” said Engel. But this did not mean that this state of affairs had to remain. Engel, and […]

How to design relevant, meaningful and impactful brands now

Samsung Electronics Iberia, a big but humble company, is creating a positive change in the world, through using their technology and the power of their brand. Francisco Hortigüela, Director of Communications, Institutional Relations and Corporate Citizenship of Samsung Electronics Iberia, presented how the firm is having an impact in the world. First, they realized that […]

Sustainability and Profits: Two Sides of the Same Coin

Reporting sustainability is no longer optional for many companies. “You can wait… you can iterate… [and wikileaks has shown] it will get published if you don’t” said R. Paul Herman, CEO and Founder of HIP. Moderating the workshop on strategic scorecards for sustainability, Herman brought with him both passion and gravitas from his varied experiences […]