What is social entrepreneurship and how does one go about it? This was the main questions the inspiring panel of IESE professors and business leaders tackled this afternoon at the Sustainable Brands Conference panel in Barcelona. As Sonia Ruiz, founder of NOIMA put it, social entrepreneurs do two things. First, they uncover a social or…
The mid-morning sessions at the Sustainable Brands Conference at IESE saw speakers from Lego, Adidas, BASF and HIP INVESTOR. One thing they all had in common was that they currently all are using tools to understand and manage their businesses impact on the world and on their consumers. Tim Brooks, VP of Environmental Sustainability at Lego, focused…
What do a soft-drink company, a Thai foundation and a Danish energy company have in common? They all sponsor Sustainable Brands Barcelona, Spain’s biggest sustainability event, a gathering of global leaders of sustainability in industry and companies interested in implementing transformative business models.
We are very excited about Sustainable Sunday edition 2016, a play day on the 22nd of May at Cosmo Caixa in Barcelona, an open to the public prelude to Sustainable Brands Barcelona! Sustainable Sunday comes as part of the professional conference with the aim of sharing understanding of and desire for sustainability across generations. It…
We are proud of ours speakers, one of them is Gerd Manz, Vice President Technology Innovation and responsible for disruptive upstream innovation in materials & manufacturing at adidas Group. He has been working for adidas for over 17 years and has held several roles within adidas AG. As Global Head of Engineering he was responsible…
In addition to the conferences of May 23rd and 24th, the programme includes afternoon workshops providing hands-on experience, instruction, discussion and feedback to help your company become sustainable, now. See exactly where these workshops fall in the SBB2016 program. Monday Workshops How to Develop a Strategic Scorecard for Sustainability Now: Learn to translate sustainability initiatives…
What do you think when you hear the word sustainability? Do you think about a company’s charitable, or altruistic, behaviour? Shouldn’t sustainability be something more concrete than charity or altruism, shouldn’t it be the responsibility of a modern business? Shouldn’t it be expected? Whatever images the word «Sustainability» conjures up in your mind, unanimously we…
Se acercaba el nuevo milenio y en 1999 Javier Piedrahita funda MarketingDirecto.com, que sigue dirigiendo 17 años después y que se ha posicionado como el medio más relevante y más difundido sobre el marketing, la publicidad, los medios y la comunicación en lengua española. No podíamos dejar de contar con la opinión de una de las personas…
Introducing another of Sustainable Brands Barcelona’s speakers, pro-social branding pioneer Mark Woerde talks about how behind consumers are people, and how they are now demanding more from the brands they support.
Consumers are paying closer and closer attention to companies’ environmental and social impact. This phenomenon is particularly prominent in the millennial generation who are quickly making up the majority of the consumer market. Faced with a growing catalogue of evidence towards this point, an ever greater number of companies are taking up the challenge to…
