In these complex and troubled times in which many concepts are dangerously losing their raison d’être – isn’t sustainability becoming a commonplace, an attribute of all brands? We need to stare reality in the face. An uncomfortable reality that we can only address from facts. Facts that demand active purposes from a systemic vision of management.
This is where Impact Brands get all their value and meaning, because they are aware that citizens increasingly demand a sincere commitment from companies in response to the eco-social crisis.
These brands align the dialogue with their stakeholders around the need to measure what they do, in order to gain credibility and trust, and believe as well that CFOs should be active witnesses of how Impact can – and should – be profitable too.
There are 6 keys that differentiate an Impact Brand from any other: (1) an active Purpose; (2) a systemic approach; (3) a regenerative vision; (4) a positive impact at the heart of the product/service. (5) consistency in time and resources and (6) an impact measuring and reporting.
If you think it is time to move from “purpose driven brands to impact brands”, you can start right now taking a look at our Paper. You can find it here!
