Las personas con movilidad reducida se enfrentan a diario con multitud de obstáculos: farolas, cubos de basura mal puestos, falta de rebajes en las aceras, coches mal aparcados… Mientras algunas ciudades españolas como Ávila, Logroño o Sevilla se han convertido en ejemplos mundiales de ciudades accesibles, otras como Madrid o Valencia siguen trabajando para adaptar…
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Mobile applications can be a tool to build a better world. There are many examples of apps that help us to know, for example, what is the carbon footprint that our daily activities produce. We also found apps that provide advice to act in a more sustainable way about our consumption of energy, water, food,…
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A few hours to catch the flight back to Sustainable Brands San Diego, and with Sustainable Brands Barcelona still fresh in my head, I think of the days I’m going to spend there and I ask you for some help. It is the first time I attend San Diego with the responsibility to know that I have…
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Following his morning presentation, during which he introduced us to “the Aspirationals”, Raphael Bemporad, founder and Strategy Director of BBMG led a humanity-centered design workshop. The objective was to disrupt and delight, to come up with innovative business ideas that would help Samsung engage with aspirationals in a sustainable way. Paco, from Samsung, participated of…
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The topic of this break-out session was the power of sustainable fashion to change lives and bring a message for future generations. We were joined by Nicholas Allen from Patagonia, Paul Dillinger from Levi Strauss, Begoña García from Jeanologia, Gema Gómez from Slow Fashion Spain, and Enrique Segovia from WWF. Sonia Ruiz, founder of NOIMA,…
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Katherine Raleigh, of the Sant Pau Knowledge Centre, set the tone early on in the conversation, framing 2015 as a year of significance for the UN. You see, the UN entity is in its 70th year. The world is experiencing many challenges from a wide range of problems, and some may openly question the effectiveness…
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The diversity of information and initiatives presented to us in this panel discussion was really interesting. It was not until I looked again at the title that I realised what each of the four topics – smart cities, crowdfunding, eco innovation and forest sustainability corporation (FSC) had in common. The answer, of course is that…
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Tuesday’s plenaries started with Matthew Yeomans, founder of Sustainly, telling us why sustainability needs social media. To answer this question, Matthew took us back 11 years, to the birth of Facebook. The birth of social networks gave everyone a voice and changed the rules of the game. According to Matthew, social media gave sustainability a…
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José María prepara las notas para su presentación y aclara su garganta. Al encenderse la pantalla lo notorio es una declaración distinta al trillado acrónimo del triple resultado. La orientación a buscar resultados en People (personas), Product (product) y Planet (planeta) resalta en la pantalla al iniciar la sesión plenaria del segundo día de los…
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Al momento de subir al estrado de Sustainable Brands Barcelona 2015, lo primero que se recibe de Pedro Tarak es una sonrisa auténtica, para después recibir un mensaje genuino y comprensible para la audiencia reunida en IESE Business School. Sin vacilar con preámbulos, nos inspira a compartirnos como parte constituyente del planeta: “un yo como…
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