What struck me about the presentation by Mr. Andreas Ostendorf of Ford was that he described a company vastly different to the one that I had grown up with. In Canada, Fords pickup trucks and vehicles are everywhere. In my mind, Ford is a car manufacturing company, and has been for over 100 years. However…
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Después de una jornada de lo más inspiradora escuchando a las marcas hablar de sostenibilidad y cómo aplicar medidas reales para hacer, entre todos, un mundo mejor, llega el momento de poner todo lo aprendido, escuchado e imaginado en práctica. O como bien decía Pío Cabanillas en su conferencia, de pasar del hablar al actuar.…
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Happiness is such an ephemeral concept, that it seems strange that it can be measured. Yet most of us have heard of Bhutan’s Gross National Happiness (GNH) indicator. And in Randall Krantz, the leader of this workshop, we were treated one of the people closest to the formulation and application of this indicator. One of…
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Moderated by Sally Uren, Director at Forum for the future, this session addressed the question: how did Kingfisher and Tetra Pak implement their global sustainability strategy at a local level? Albert Aranda, HR Director for BricoDepôt (Kingfisher group) Iberia, tells us that as long as the message came from corporate, there was a limit to…
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It did not take long for this session to get interesting. The brief introduction by each of the three speakers, Andreas Kicherer of BASF, Heather Dietz of Interface, and Pedro Tarak of Sistema B, gave me a good idea of what I could expect during the discussion. My personal highlight had to have been the…
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El Sustainable Brands Barcelona no sólo ha conseguido traer por primera vez a España el mayor congreso sobre sostenibilidad en marcas, sino que ha querido llevar la Sostenibilidad a la Ciudad Condal, con el Sustainable Sunday del pasado domingo y el Co-creating Cities, celebrado ayer por la tarde tras la primera sesión del evento. “Estoy…
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En Barcelona tuvimos la suerte de tener a Heather Dietz de Interface en el Sustainable Brands. Para mí ha sido un gran placer poder haber atendido a esta presentación ya que Heather además de ser una excelente profesional, es una bella persona. Estamos llegando al final de las primeras presentaciones del segundo día en el Sustainable…
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This break-out session was all about brand positioning and communication and how each line up with sustainability efforts of an organization. There were 4 speakers; Dave Stangis from Campbell Soup, Andreas Ostendorf from FORD Europe, Pío Cabanillas Alonso from Acciona, and Elena Diaz-Alejo from Samsung. The panel was moderated by the CEO/Founder of Sustainable Brands,…
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En la segunda sesión plenaria del día continuamos hablando de sostenibilidad, vista desde diferentes prismas y analizamos algunos casos de éxito y proyectos en marcha. Pío Cabanillas, Director de Márketing e Imagen Corporativa de Acciona, abre la sesión lanzando con un mensaje muy claro: es momento de pasar a la acción. «Las compañias y gobiernos dedican más…
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I must say that I was surprised when the movie started, and not only by the english speaking characters (entiendo todo!). Nope, I was transported straight into the early 1990’s via cheesy character dialogue, X-files references and the sounds of dial-up internet. Now, a quick plot summary to help me frame my story. Guy, an…
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