Jordi Rovira:’no woodland has been deforested to get the wood we use for our sustainable furniture’

Jordi Rovira is the soul of a family community of carpenters and restorers who have created their own furniture brand: Mobles Miülas. They understand the craft of woodwork as an artistic creation process, which ends up at unique furniture pieces. They use traditional techniques to make new handmade bespoke custom furniture. Also, they restore all…


Aspirational consumers, the new approach to the sustainable equation

“Focusing on the greenest consumers to drive sustainable change will never work” [1] So far, it seems that companies have been looking in the wrong place. People that were thought to be the most committed with environmental and social issues, and thus, behaved consistently – the “green consumers” -, were the ones targeted in sustainable…