Author: Bárbara Gras, director of Projects at Quiero and coordinator of Sustainable Brands® Madrid 2018 The arrival of boat «Aquarius» in the Port of Valencia, after a week sailing through the Mediterranean without knowing where to touch land after the rejection of the new Italian Government to dock on its coast, has once again revealed…
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Author: Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 More than 2200 people have met in Vancouver (Canada), between the 4th and 7th of June, to discuss how to redesign our economic, social and environmental model: «Redesigning the Good Life: Brands Serving Humanity». The perception is that we all, in some…
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By Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 The United Nations designated the 5th June 1972 as World Environment Day and began to celebrate the occasion in 1974, urging governments and different multilateral organizations to undertake activities every year that reaffirm their commitment to protecting and improving the environment. The…
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By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid There is a thought-provoking interpretation of Aristoteles philosophy which proposes that our purpose in life is to achieve happiness. For Aristoteles, happiness is not something that can be gained or lost in a few hours, like pleasurable sensations. It is more like the ultimate value of…
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By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid When describing a consumer these are some of the key descriptions one can find: “Someone who can make the decision of purchase”, “A purchaser of a good or service” “an end user”… revised and reformulated, we would like to define the consumer as a human being…
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By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid Taking a trip back in time will place us in the context of where we are standing today: the purposeful organization. Back before the industrial revolution people tended to work on their communities, this way they could see the direct impact where they lived in. Companies…
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By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global…
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by Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero. Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people…
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¿Cómo convertir la sostenibilidad en algo atractivo, divertido, apetitoso para los ciudadanos? ¿Cómo dar una segunda vida a un objeto que te encanta? ¿Cómo redescubrir tu ciudad bajo una mirada sostenible? Éstas y muchas preguntas tendrán su respuesta, contigo como protagonista, en Sustainable Sunday: un domingo cualquiera pero con mucha dosis de sostenibilidad. A través…
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Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money…
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