Cuando el estudio de Meaningful brands de Havas dice que si el 80% de las marcas que existen desaparecieran mañana nos daría igual. O cuando el 50% de las compañías del índice Standard & Poor’s 500 serán otras en los próximos 10 años ¿De qué estamos hablando? ¿Cuál es el papel de los líderes del…
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There is a never-ending list of strategies for companies to engage customers. Be communicative. Be funny. Humanize your brand. Offer great customer service… Those are all good strategies, of course. But those strategies may not be as effective in keeping customers engaged with a brand in the long-term. Customers need to connect with companies on…
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Sustainable Brands Madrid is proud to announce our collaboration with Net Impact , the global network of professionals and students interested in sustainable business. IE Business School’s Net Impact Club will participate in this year’s conference in Madrid, along with representatives from some of Europe’s other top business schools. In addition to participation in the conference,…
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By Cambria Hayashino – It’s no secret that purpose is increasingly important for companies. Having a strong sense of purpose can help companies attract top talent, and also help their bottom line. A recent Fast Company article highlighted this connection between purpose and success, advocating that the most successful companies are often the ones with a clear…
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«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
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Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation…
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HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our…
DetallesTuesday afternoon’s roundtable topic of discussion was How the Become a Relevant Brand for Millennials Now. The session began with moderator, Britt Hysen, giving the audience a brief overview of how to ‘define’ millennials. As founder and editor-in-chief of MiLLENiAL magazine, Britt has a unique perspective on the term. As social impact and sustainability are…
DetallesAs a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…
DetallesAs mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the…
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