«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
Detalles
Welcome to Sustainable Brands Madrid’17, an event organized by Quiero salvar el mundo haciendo marketing, our consultancy. Next May 8th and 9th, our third edition will be an exciting meeting point for the community of change makers, exploring at business conferences and workshops how tomorrow´s brands and business leaders are Activating Purpose with sustainability-led innovation…
Detalles
HELLO WORLD! We are pleased to announce that the third edition of Sustainable Brands in Spain will take place in Madrid on May 7th, 8th, 9th 2017. Join us to debate How to Activate your business purpose with sustainability led-innovation, generating scalable impact and profitability with our theme: We will make productive use of our…
DetallesTuesday afternoon’s roundtable topic of discussion was How the Become a Relevant Brand for Millennials Now. The session began with moderator, Britt Hysen, giving the audience a brief overview of how to ‘define’ millennials. As founder and editor-in-chief of MiLLENiAL magazine, Britt has a unique perspective on the term. As social impact and sustainability are…
DetallesAs a conclusion of the “how now” conference we had the chance of hearing Rosalia Arteaga sharing her vision on those different trends that were mentioned over the weekend. What concerns legitimacy, companies that are doing business in a sustainable way will only get their legitimacy from the final customer. This is why they should…
DetallesAs mentioned by Matthew Yeomans, lots of brands are conveying a message regarding their sustainability but it has been clear now that behind this magic word stands a lot of different definitions that the common layman doesn’t always understand the same way. It’s true that companies are facing many challenges today. On one side, the…
DetallesMarkus Laubscher, Director of Sustainability and Circular Economy of Philips, discussed with us ways of intervention that moves a multinational towards a circular economy thinking. Philips is celebrating its 125th anniversary. Markus told us the adoption of sustainable practices has been accelerating in the last 15 years in Philips. In 2003, the company had its first…
DetallesJavier Goyeneche, President and Founder of Ecoalf, convinced us that it is possible to create new and fashion clothes utilizing the waste that people throw away every day in the environment. He presented us “Upcycling the Oceans”, an ambitious project that has as main goal removing waste from the Mediterranean Sea. They established a partnership with…
DetallesBert Van Son, CEO of Mud Jeans, presented us this start up from the Netherlands. The idea of the company is to encourage jeans costumers to buy a new one, use and then give it back after use. With this practice, Mud Jeans can be sure that all the materials will be recycled after use. The…
DetallesFilip Engel, Head of Group Sustainability, Public Affairs & Branding, Dong Energy, shared a crisp presentation on the turnaround his company made over the course of a decade. “I’m fueled by black energy, mainly, and so are you,” said Engel. But this did not mean that this state of affairs had to remain. Engel, and…
Detalles