Miguel Mira, Director of Public Affairs and Communication of Coca-Cola Iberia, shared with us his thoughts on how to build a Sustainable brand. Coke, by the way, is celebrating its 130th anniversary as a brand, a mark that is not easily achieved. Miguel mentioned that sustainability for him and for Coca-Cola Co. derives from how…
DetallesWhat is social entrepreneurship and how does one go about it? This was the main questions the inspiring panel of IESE professors and business leaders tackled this afternoon at the Sustainable Brands Conference panel in Barcelona. As Sonia Ruiz, founder of NOIMA put it, social entrepreneurs do two things. First, they uncover a social or…
DetallesThe mid-morning sessions at the Sustainable Brands Conference at IESE saw speakers from Lego, Adidas, BASF and HIP INVESTOR. One thing they all had in common was that they currently all are using tools to understand and manage their businesses impact on the world and on their consumers. Tim Brooks, VP of Environmental Sustainability at Lego, focused…
DetallesThe Sustainable Sunday 2016 hits its target by promoting a friendly environment to foster the understanding of sustainability concepts, across generations. In a Barcelona sunny Sunday, families have been to Cosmo Caixa to play and have fun while learning about sustainable fishing, the challenges of physical disabilities and about urban gardens – besides many other…
DetallesWhat do a soft-drink company, a Thai foundation and a Danish energy company have in common? They all sponsor Sustainable Brands Barcelona, Spain’s biggest sustainability event, a gathering of global leaders of sustainability in industry and companies interested in implementing transformative business models.
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We are very excited about Sustainable Sunday edition 2016, a play day on the 22nd of May at Cosmo Caixa in Barcelona, an open to the public prelude to Sustainable Brands Barcelona! Sustainable Sunday comes as part of the professional conference with the aim of sharing understanding of and desire for sustainability across generations. It…
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We are proud of ours speakers, one of them is Gerd Manz, Vice President Technology Innovation and responsible for disruptive upstream innovation in materials & manufacturing at adidas Group. He has been working for adidas for over 17 years and has held several roles within adidas AG. As Global Head of Engineering he was responsible…
DetallesIn addition to the conferences of May 23rd and 24th, the programme includes afternoon workshops providing hands-on experience, instruction, discussion and feedback to help your company become sustainable, now. See exactly where these workshops fall in the SBB2016 program. Monday Workshops How to Develop a Strategic Scorecard for Sustainability Now: Learn to translate sustainability initiatives…
DetallesWhat is social innovation? A social innovation is a new solution to a societal problem that is an improvement in effectivity, efficiency, sustainability, or justness. These new strategies, concepts, ideas and organisations meet the needs of different aspects of society from working conditions and education to community development and health. It involves cooperation of all 3 business…
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Now more than ever, we stand with the people of Ecuador and are very proud to announce that the closing speaker of Sustainable Brands Bracelona will be Rosalía Arteaga, former President and Vice President of the Andean country whos is recovering for a terrible earthquake. A truly global leader who will inspire the audience.
