Interview to Gerd Manz, adidas Group: «Customers wants to be part of creation processes»

We are proud of ours speakers, one of them is Gerd Manz, Vice President Technology Innovation and responsible for disruptive upstream innovation in materials & manufacturing at adidas Group. He has been working for adidas for over 17 years and has held several roles within adidas AG. As Global Head of Engineering he was responsible…

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Featured Workshops – Sustainable Brands Barcelona 2016

In addition to the conferences of May 23rd and 24th, the programme includes afternoon workshops providing hands-on experience, instruction, discussion and feedback to help your company become sustainable, now. See exactly where these workshops fall in the SBB2016 program. Monday Workshops How to Develop a Strategic Scorecard for Sustainability Now: Learn to translate sustainability initiatives…

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Sustainable Brands Supports Social Innovation

What is social innovation? A social innovation is a new solution to a societal problem that is an improvement in effectivity, efficiency, sustainability, or justness. These new strategies, concepts, ideas and organisations meet the needs of different aspects of society from working conditions and education to community development and health. It involves cooperation of all 3 business…

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sustainable innovation

Sustainable Innovation: Creating Sustainable Products Is A Must

Innovation has always been the cornerstone of businesses. As the old business model paradigm is changing, businesses are increasingly developing products adding sustainability to the mix, linking corporate social responsibility and innovation: sustainable innovation is born. And they are doing it while focusing services and marketing to a profitable market, tapping into niches and also…

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Soft Sustainability. Communicating for the future

What do you think when you hear the word sustainability? Do you think about a company’s charitable, or altruistic, behaviour? Shouldn’t sustainability be something more concrete than charity or altruism, shouldn’t it be the responsibility of a modern business? Shouldn’t it be expected? Whatever images the word «Sustainability» conjures up in your mind, unanimously we…

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Javier Piedrahita: La sostenibilidad es el futuro, aunque debería ser el presente

Se acercaba el nuevo milenio y en 1999 Javier Piedrahita funda MarketingDirecto.com, que sigue dirigiendo 17 años después y que se ha posicionado como el medio más relevante y más difundido sobre el marketing, la publicidad, los medios y la comunicación en lengua española. No podíamos dejar de contar con la opinión de una de las personas…

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