Setting up Brands to innovate in times of disruption
The global pandemic has exposed the vulnerabilities of our global systems and has exacerbated social inequality across the world. It is time for a global reset. It is clear that we need to accelerate sustainable development.
But how to do we do it through our brands? How can we build back better brands?
For the past year, we engaged in more than 100 conversations with global thought leaders from our Sustainable Brands community, coming from different countries and continents. On June 17th, we presented the main findings on how the new sustainability paradigm for brands is going to evolve.
At our next physical event on November 26th, join us to learn all about the practical barriers and solutions to build back better brands. We will present five practical handbooks to understand how to accelerate to the next level in each dimension of the SB Brand Transformation Roadmap: Purpose; Brand influence; Innovation; Supply chain and Governance.
Webinar facilitated by Joan Fontrodona, IESE Professor and Director of Business Ethics Department
And Sandra Pina, Director, Quiero, and Instigator of SB Madrid
Hosted by IESE.