Dialogar, colaborar, escuchar y aprender para lograr un impacto real
Ante la urgencia ambiental y social, el rol de organizaciones y marcas ha cambiado; tener un propósito ya no es suficiente si no viene acompañado de un impacto real.
En nuestro programa de este año abordaremos, en diferentes sesiones plenarias, mesas de diálogo y workshops sobre cómo muchas organizaciones ya están activando de manera creíble y real su propósito, generando un impacto medible que las aleja del green social washing o purpose washing.
Participantes de diferentes sectores y países para alcanzar soluciones globales
Estamos trabajando en un programa completo y variado para que puedas planificar tu experiencia en SB Madrid el 23 y 24 de octubre 2023.
FROM PURPOSE-DRIVEN BRANDS TO IMPACT-DRIVEN BRANDS
23rd and 24th OCTOBER 2023 – IESE BUSINESS SCHOOL – MADRID
DAY ONE – 23rd OCTOBER 2023
09:30 – 11: 45
Welcome to Day One of Sustainable Brands Madrid 2023
Welcome and Introduction by Sandra Pina, Director at Quiero and Sustainable Brands Madrid and Joan Fontrodona, Professor & Director Business Ethics Department at IESE Business School.
50 shades of Greenwashing
The Dangers to Business of Greenwashing
As a number of global crises converge and accelerate, Sustainability faces a creditability crisis. This panel of thought leaders will lay out where we are in global sustainability and explore the dangers to business of greenwashing in this new era.
The World We Want
What are we fighting for?
“Money Makes the World Go Around”
Changing the World Through
As money can be the root of all evil, it can also be used for good. A diverse range of speakers will reflect on how finance can and is being used to scale positive environmental and social impact around the world.
11: 45 – 12:15
Coffee & Networking
12:15 – 14:00
Becoming an Impact-Driven Brand: 1. Systemic Approach
The shift toward becoming Impact-Driven requires brands to take a systemic view and understanding of reality and sustainable management. This holistic vision facilitates an interdisciplinary response to ever-changing demands. An impact brand seeks to impact and lead the industry/sector vs. only leading the company.
Becoming an Impact-Driven Brand: 2. Activating Purpose
Impact-Driven Brands have activated their purpose and live out their missions through specific actions that positively impact environmental and/or social issues. Impact-Driven Brands have #fallinginlove with the problem and apply a learning for doing approach when activating.
14:00 – 15:10
Networking Lunch
15:15 – 18:00
Becoming an Impact-Driven Brand: 3. Regenerative Vision
The damage resulting from our consumption/growth model has significantly impacted our natural and social systems. The vision of the Impact-Driven Brand is to restore these systems, and through its business practices seeks to promote the regeneration of both environmental and social systems that support human prosperity while enabling business continuity.
Inspirational Closing Sessions
Regenerating The Human Spirit.
DAY TWO – 24th OCTOBER 2023
09:30 – 11: 00
Welcome to Day Two of Sustainable Brands Madrid 2023
Welcome and Introduction by Sandra Pina, Director, Quiero, Instigator, Sustainable Brands Madrid.
Becoming an Impact-Driven Brand: 4. Impact at the core product of service
The brand through its products and services inspires and influence the citizen towards a change of sustainable habits. In addition, an impact brand innovates in its product or service offering, so that the more it sells, the more positive impact it has on society and the planet3
11: 30 – 12:00
Coffee & Networking
12:05 – 14:00
Becoming an Impact-Driven Brand: 5. Consistency
The Impact-Driven Brand is built on consistency, it seeks to fully align its reasons for BEING and DOING to what it is SAYING.
14:05 – 15:10
Networking Lunch
15:15 – 17:30
Becoming an Impact-Driven Brand: 6. Impact Measurement & Reporting
Impact-Driven Brands constantly monitor and evaluate the positive and negative impacts that result from doing business. It communicates openly and transparently the full picture to all stakeholders in relation to its progress.
Inspirational Closing Sessions
Regenerating The Human Spirit.
Closing of Sustainable Brands Madrid 2023
Final remarks by Sandra Pina, Director at Quiero and Sustainable Brands Madrid and Joan Fontrodona, Professor & Director Business Ethics Department at IESE Business School.